Midnight Misfits
2023
For our local production of "The Rocky Horror Picture Show," I departed from typical iconography, aiming to express the chaotic energy of the show. The main show poster blends vibrant colors with iconic "Rocky Horror" elements, like heels and boas, to capture the show's messy, gritty essence. This deliberate departure sought to convey the raw energy and excitement of the performance, inviting audiences into an immersive world where conventionality fades away.
BE-SPOKE Bike Racks Proposal
2022
This design was my submission for the Newburgh Arts & Cultural Commission's BE-SPOKE Bike Rack project. The goal of the project was to promote bike usage and beautify the city of Newburgh with sculptural bike racks designed by artists. The design reflects the project's eco-friendly goals and the city's character, inspired by nature and the coexistence of modern society with the environment.
DJ LIFE Mag
2022
As part of a social branding project for DJ LIFE Magazine, graphics for Instagram stories were created to reflect the vibrancy of the club scene. These graphics were designed to be flexible, with the ability to update them monthly with fresh content. Additionally, custom 3-frame animations were produced for cover artists to showcase their unique styles and help them stand out from the rest of the content.
Tom’s Pet Supply
2020
The aim of this social media campaign for Tom's Pet Supply was to engage with the local Astoria community of animal enthusiasts, and foster a dedicated online community of pet owners. This campaign centered around providing informative content about exotic animals and offering practical pet care advice to effectively engage and connect with the target audience. I took a hands-on approach to creating and refining multimedia content that showcased a diverse array of animals and associated products.
Spectacular Eyewear
2019
The goal of this project was to enhance the social media presence of a boutique eyewear store by formulating a monthly strategy that could be utilized by the in-house social media manager. This strategy focused on crafting an aesthetically pleasing grid that captured ongoing social trends while also showcasing the boutique's distinct style.
Student Design Project
2017
These posters were created to raise awareness about the harmful effects of single-use plastics on the environment, particularly on the ocean ecosystem. Each poster featured a fact highlighting the impact of plastic pollution, accompanied by a drawing of a sea animal whose internal anatomy was composed of plastic waste to illustrate the message. The posters were designed to be displayed in public transit areas, such as subways and bus stations, to encourage people to reflect on their consumption habits.
