Midnight Misfits
2023
This campaign for a local Rocky Horror Picture Show was designed to break away from the film’s traditional iconography, and focus on representing the unique personality of this production. The imagery blended representations of both cinema and burlesque to reflect the eclectic spirit of the show, and were made using a vibrant color palette, grain shaders, and a direct-flash photograph styling to further evoke a sense of grit and playfulness.
BE-SPOKE Bike Racks
2022
This submission for the Newburgh Arts & Cultural Commission's BE-SPOKE Bike Rack open call was designed to reflect the project's eco-friendly goal of promoting bike usage, and to celebrate the natural beauty of the Hudson Valley. Inspired by a theme of coexistence between of modern society and the environment, this project utilized raw industrial materials to create a honeycomb design featuring honeybees.
DJ LIFE Mag
2022
This graphic series was developed as part of a social media branding project for DJ LIFE Magazine, aimed at promoting new magazine content through Instagram stories. To make content easily skimmable, unique templates were created for each of the magazine's weekly columns, ensuring viewers could quickly recognize and engage with newly released articles. Additionally, bespoke 3-frame animations were created each month for the cover story, adding a dynamic element that highlighted it as the magazine's main feature.
Tom’s Pet Supply
2020
This grassroots social media campaign for a local pet shop was aimed at building a close-knit community of neighborhood pet owners. In order to highlight the warmth of the staff and the owner’s expertise, this video series focused on educational content featuring the shop’s pets and products.